![[odCODEX-logo.png]] The Codex is the key resource to implement object:desire in your company. It expands the concepts introduced in the [object:desire main videos](https://www.pleasedontpush.com/t/objectdesire) and hosts all the additional materials needed for a successful implementation: - Summary of the key points of each main video - Detailed definition of each concept - Comparison of these concepts Vs the traditional ones to learn by contrast - Step-by-Step guides of the key processes to implement object:desire - Additional case studies to see variations of the processes - Highly relevant additional material to watch, usually from other authors ## How is the Codex organized object:desire has four branches, each with its own concepts, processes, and tools. The Codex mirrors that structure with 4 parts. Each part summarizes and expands on the relevant main video, so you can learn each branch in depth and see how they connect with each other. #### **Part 0. Start Here** It includes this page, which is a general overview of the Codex. [[Why people buy]] which gives you an end to end overview of the framework from the user point of view, and the [[changelog]] which tells you if there is new content added to the codex (more on that below) #### **Part 1. object:desire** Introduction of the key growth dynamics (cumulative advantage, meaning flywheel) and the key concepts that compose object:desire (meaning, desire, pull, spread…). The VS section compares conventional ways of “doing growth” with object:desire. **- Main video 1:** [object:desire](https://www.pleasedontpush.com/p/objectdesire) #### **Part 2. Symbolic Engineering** Focused on how to fix (quilt) the right meaning to your product. To achieve that, we will explore in depth Meaning and Desire. There is a main video that introduces each topic: **- Main video 2:** [Meaning](https://www.pleasedontpush.com/p/od2-meaning-v09) **- Main video 3:** Desire (coming soon) #### **Part 3. DeMark - Spread Engineering** Focused on how to get 3rd parties (other people, algorithms) to spread and reinforce our initial meaning. **- Main video 4:** Spread (coming soon) #### **Part 4. Adoption Engineering** Focused on how to spot and remove functional and symbolic blockers that could break the momentum achieved via Pull (Conviction + Desire) to ensure that the user can keep pulling and adopts the product successfully. **- Main video 5:** Blockers (coming soon) ## How to use the Codex The very first step is to watch the [main video of any given part](https://www.pleasedontpush.com/t/objectdesire). The video connects all the concepts in a way that the Codex can’t, so it’s the perfect way to achieve a structural understanding of that part. Each part in the Codex has a summary of the key points of the relevant video of that part so you can quickly refresh the big picture. Then there are multiple ways in which you can use the Codex: - You can use the Concepts section on each part to get more clarity on any concept introduced in the main videos. - There is also a search box on top of the navigation bar on the left that will show you every page where the concept you searched is mentioned to explore adjacent concepts. - The concepts for each part are organized mirroring the video. They follow a similar order, and the concepts are grouped based on the key slides that show them, so you can easily explore all the related concepts from the navigation bar. - You can get more clarity and inspiration about the key growth dynamics and object:desire processes (how to trigger the dynamics) with the Case Studies. - There I summarized the cases used in the videos - And added additional case studies that illustrate interesting variations of the processes - And to achieve maximum clarity on each concept, I included comparisons of object:desire processes and concepts versus the conventional ones so you can understand how they are different and why that difference matters. - Finally, you will want to implement the framework. To do that, you have detailed step-by-step guides on how to implement and asses each process. ## This is a living document After each video is published, I will populate that part of the Codex. Also, based on feedback, I will make clarifications, add additional specific case studies, or relevant additional material to watch on the parts already published. So, if you have any feedback, just reply to any of the Substack emails (it’s redirected to me) and I will work on that. And to keep track of what changed since the last time you were here, you can visit the [[changelog]].